In an open, constructive environment, representatives of Czech ski resorts discussed current developments, opportunities and challenges together with experts, partners and industry friends, organized by sitour Czech Republic. Once again confirmed itself as a central exchange platform for the Czech mountain railroad and tourism industry. A special highlight was the visit from Kitzbühel: Christian Wörister, CEO of Kitzbüheler Bergbahnen AG, and Stefan Niedermühlbichler, Head of Marketing & Communication, enriched the conference as guest speakers with in-depth insights into the strategic direction and success factors of one of Europe's most renowned ski resorts. Their impulses offered valuable perspectives for the further development of Alpine destinations in international competition. Also present were Aude Garnier and Michael Mattesich from sitour Austria and sitour Italy - their participation underlined the international ties within the sitour Group. The inspiring atmosphere and the intensive professional exchange at this conference will be reflected in the further positive development of the Czech mountain regions. As a long-standing partner, sitour's innovative information, safety and advertising systems make a significant contribution to orientation, quality of experience and profitability in the mountain sports regions - and are therefore an indispensable part of their success.
By organizing industry meetings such as this conference, sitour creates valuable platforms for exchange, networking and further development - all in the spirit of joint progress in alpine tourism.
On May 19, 2026, Špindlerův Mlýn became the meeting place for the mountain tourism industry: the annual conference of Czech mountain regions took place at the Hotel Harmony with record participation and top-class experts from the Czech Republic, Slovakia and Austria.
The trend towards "coolcation" is bringing fresh impetus to Alpine summer tourism. More and more people are consciously spending their summer vacation in the cooler mountain regions, creating attractive conditions for attention-grabbing brand presentations in the alpine environment.
The Alpine Ski World Cup kicks off 25/26 october in Sölden and with it the 2025/26 winter season.
Advertising in the middle of the skiing experience with iSKI. The app provides up-to-date information on slopes, lifts, weather, snow depths and ski days in over 20 countries and more than 2,000 ski resorts worldwide.
The winter season is just around the corner. Now is the right time to secure the best OOH placements in the mountains.
sitour offers exclusive advertising placements in highly frequented high-altitude locations
From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!
The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.