While traditional vacation destinations in southern Europe are increasingly suffering from heatwaves, the mountains are gaining in importance as a pleasant summer alternative. Hiking along clear mountain streams, mountain biking on shady trails or relaxing days by crystal-clear mountain lakes make the mountain summer the ideal retreat.
In addition to fresh mountain air and pleasant temperatures, alpine regions offer impressive natural scenery and a high quality of stay. It is precisely here that brands reach an active, quality-conscious audience in a relaxed leisure atmosphere - open to inspiring messages and sustainable brand experiences.
With many years of experience in the Alpine region, sitour supports companies in the targeted positioning of their brand in selected summer mountain areas. Together with customers, suitable regions are defined in order to address target groups precisely and effectively.
The sitour portfolio offers analog and digital advertising solutions for a wide range of requirements and budgets - from classic posters and large formats, access portals and information systems to digital screens and innovative special implementations. The sitour team uses these to develop a tailor-made media mix at eye-catching locations with high frequency.
Advantages at a glance:
The largest (digital) out-of-home network in Alpine mountain regions and many years of expertise make sitour an experienced partner for successful summer campaigns in the mountain summer.
Contact us - we will be happy to advise you!
On May 19, 2026, Špindlerův Mlýn became the meeting place for the mountain tourism industry: the annual conference of Czech mountain regions took place at the Hotel Harmony with record participation and top-class experts from the Czech Republic, Slovakia and Austria.
The Alpine Ski World Cup kicks off 25/26 october in Sölden and with it the 2025/26 winter season.
Advertising in the middle of the skiing experience with iSKI. The app provides up-to-date information on slopes, lifts, weather, snow depths and ski days in over 20 countries and more than 2,000 ski resorts worldwide.
The winter season is just around the corner. Now is the right time to secure the best OOH placements in the mountains.
sitour offers exclusive advertising placements in highly frequented high-altitude locations
From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!
The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!
The 25th Conference of Czech Mountain Regions recently took place in Špindlerův Mlýn. With over 200 participants, the anniversary edition set a new attendance record.
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.